OUR MISSION
YOU 2.0
Apex is driven to help you upgrade yourself to 2.0. Combining elite physical performance x psychological well-being to help you be stronger, fitter, calmer day in, day out.
Exploring the blurred boundaries between high performance & mental health.
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PHYSICAL PERFORMANCE
SAVAGE THE BODY.
Ever imagined a world where professional sport and advanced bio-engineering collide? At APEX we’re at the beginning of that journey - on a mission to create world leading products to help you obliterate your own elite performance goals
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PSYCHOLOGICAL PERFORMANCE
Weaponize Depression.
We’re using our platform in cutting edge product development to drive quantum leaps in mental-health discussion and mindset organisation - on a mission to help you become an elite human in all aspects.
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Why We Exist
30TH DEC 2011. 11:31AM.
I was diagnosed with Moderate-Severe Clinical Depression. Life from the outside was perfect, but inside something had felt off for a while. Loss of appetite hobbies, friends, energy, and eventually, hope.
The underlying unrest spiralled into confusion, fear, self-loathing, guilt, culminating in a few years of dark lows - staring into the abyss on a daily basis.
It was easier to sleep, easier to wish I could sleep forever. Not die necessarily. Just not live. It was humiliating. Simple things were mountains - cleaning clothes, cooking a square meal, leaving the house.
Anti-depressants cut a false path through the fog. The brief interlude to the mental pain was welcome, but fleeting. Family cared, but couldn't understand. Friends were open, but I was closed.
Another panic attack. More fear, numbness, emptiness. A hollow shell of a human. 20 years old. I was absolutely lost. When would it end.
It took an absolute collapse of everything around me. A quiet dark night, where suicide became feasible. Never planned, but an option. I don't think I was ever truly at risk - but when you stare into darkness long enough you either see a glimmer of light. Or you lose yourself.
I was one of the lucky ones.
6am on the 6th Jan 2013 I walked into a gym. It saved my life. Brick by brick. Routine, nutrition, biochemistry, online community, confidence, strength. I haven't taken an anti-depressant since.
I began a journey to understand my Depression. 6 years later I could control my Depression. 10 years later I'm striving to weaponize my Depression. As a Hybrid Athlete combining strength training, endurance running, building Apex, and cultivating a mindful existence to bring peace to my mind. To my life.
I, and Apex, now exist to help you on your journey. We create world-leading apparel to make the entry into Hybrid Athlete lifestyle smoother. Simultaneously we're building a community of knowledge and support across YouTube and social platforms, to aid others in their personal journeys.
Our mental health is complex and Depression is a dangerous enemy. Young men don't talk about their internal demons, and exercise remains a choice and not a necessity for many.
If only one person who is currently staring into the darkness choses the light - then my job is done.
F*ck Depression,
Jamie (Founder)
YouTube: @jamie.hybrid